Wednesday, February 4, 2009

Is Burger King trying to be the next Krystal?

From Yahoo! News: Burger King Corp. Boosts Menu with New BK BURGER SHOTS and BK BREAKFAST SHOTS

MIAMI--(BUSINESS WIRE)--Burger King Corp. (NYSE:BKC - News) adds two charming, bite-sized menu additions with new BK BURGER SHOTS™ and BK BREAKFAST SHOTS™. Full of mouth-watering flavors, the new sandwiches are ideal as a snack or a meal.

Available in a two-pack or a six-pack, BK BURGER SHOTS™ offer a hot and juicy flame-broiled burger topped with mustard, ketchup and two crunchy pickles between a bakery-fresh bun without sesame seeds.

Another mini menu addition is BK BREAKFAST SHOTS™, which feature the choice of thinly sliced ham, crispy bacon or a sausage patty with a fluffy egg, a smoky cheese sauce and melted American cheese served on a bakery-fresh bun. BK BREAKFAST SHOTS™ are available in a two-pack or a four-pack.

“BK BURGER SHOTS™ might look small, but they are full of the big, flame-broiled taste our guests love,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “In addition, BK BREAKFAST SHOTS™ round out the breakfast menu with a hearty and fun-to-eat morning option.”

BK BURGER SHOTS™ will be available in a two-pack or a six-pack portion for a suggested retail price of $1.39 and $4.09. BK BREAKFAST SHOTS™ will be available in a two-pack or a four-pack for a suggested retail price of $1.49 and $2.89 during BURGER KING® restaurant breakfast hours.

Check out BK.Com for more info.

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